The idea for Charm came about when June was working her luxury retail job and came across the need top quality of fashion jewellery idea for every girls drawer is necessary. Understand the market needed of the nice quality jewellery and reasonable price with fashionable design, and already annoyed by the low quality and high mark-ups in the fashion industry, a business idea was born: creating a brand that offers you timeless and up-to-dated fashion jewellery of the top quality and reasonable price.
The Charm name came into mind, June suggested the name because of the meaning of Charm is about "power or quality of delighting, attracting, or fascinating others" which is exactly the idea of the brand suppose to be. June works in luxury retails, has a great experience and understanding about the market needed and product knowledge. Karen met June when she was 13 until now, she is one of the best friend of June, June came up an idea to provide top quality jewellery with reasonable price online store and Karen also keen on it. That's how June and Karen to run The Charm together.
The Charm is dedicated to the supply of top quality unique fashion jewellery lovingly sourced in small batches by June and Karen.